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The Ultimate List of Marketing Quotes to Inspire Your Strategy

Last Updated: February 16, 2023 by Team

Effective marketing can help business owners boost sales, strengthen brand awareness, and increase revenue. Reading marketing quotes and business tips from experienced professionals is a fantastic way to learn the basics of the industry.

Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team to achieve your goals.

We’ve put together the ultimate marketing quotes to inspire you. These include social media marketing quotes, content marketing quotes, and more. Scroll through this article to find the marketing quote that best matches your business. These inspirational quotes will transform the way you think about marketing and business strategy.

The Ultimate List Of Marketing Quotes

Top 10 Marketing Quotes

“Women tend to make 85 percent of household health care decisions. Facebook is where they make them.” – Angie Teates

“There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” – Joei Chan

“What’s much more effective than hammering in process and incentives? Making work purposeful and fun.” – Shane Snow

“The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers—instead of just looking at a snapshot in time—so they can see how the full story unfolds.” – Tony Zambito

“Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation.” – Peter Drucker

“Anybody who is trying to learn to do marketing, you have to niche yourself down into a specific industry…if you pick something, be the best at it.” – Brittany Thompson

“Best practices don’t make you the best. They make you the average of everyone else who follows them.” – Shane Snow

“Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.” – Gary Vaynerchuk

“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro

“Price is what you pay. Value is what you get.” – Warren Buffet

What Is Marketing?

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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

“Marketing without statistics is navigating without a map.” – Amit Kalantri

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella

“Marketing with content is not the same thing as content marketing.”

“Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’.”

“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu

“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” – Phil Kolter

“Marketing takes a day to learn and a lifetime to master.” – Phil Kolter

“Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.” – Brandon Andersen

“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” – John Sculley

“Marketing is too important to be left to the marketing department.” – David Packard

“Marketing is the thoughtful practice of speaking to one individual with content that is personal and purposeful.”

“Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.” – Seth Godin

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

“Marketing is really just about sharing your passion.” – Michael Hyatt

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler

“Marketing is not selling. Marketing is building a brand in the mind of the prospect.” – Al Ries

“Marketing is not anyone’s job… It’s everyone’s job!” – Jack Welch

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

“Marketing is awareness and sales is the solution. Marketing and sales combined are awareness about a solution that goes hand in hand together.” – Aiyaz Uddin

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs

“Marketing is a never-ending story. It’s about perpetual motion where innovation plays the lead role.” – Stacey Kehoe

“Marketing is a contest for peoples attention” – Seth Godin

“Marketing has always been about the same thing – who your customers are and where they are.” – Noah Kagan

“Marketing dilutes the power and impact of a story told live. So get that right first.” – Michael Troiano

Funny Marketing Quotes

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“Whether you think you can or you think you can’t, you’re right.” – Henry Ford

“Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with.” – Shane Snow

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

“Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.” – Shondell Varcianna

“Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” – Nir Eyal

“The importance of gratitude is never forgotten.” – Deborah Lee

“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman

“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.” – Leo Burnett

“Worry is a waste of imagination.” – Walt Disney

“When people put their kids to sleep, nobody tells bedtime facts.” – Jonah Berger

“There is a difference between listening and waiting for your turn to speak.” – Simon Sinek

“There is a craft to storytelling.” – Patricia Travaline

“The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” – David Ogilvy

“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” – Brandon Sanderson

“It’s quite fun to do the impossible.” – Walt Disney

“It’s not creative unless it sells.” – David Ogilvy

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David Ogilvy

“If dogs don’t like your dog food, the packaging doesn’t matter.” – Stephen Denny

“If content is king, then conversion is queen.” – John Munsell

“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” – Nate Parker

“The purest treasure mortal times can afford is a spotless reputation.” – William Shakespeare

“I’d rather apologize than to be so timid as to never try to do anything smart or brave.” – Lee Clow

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” – Steve Jobs

“The public is more interested in personalities than in corporations.” – David Ogilvy

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

“The more you tell, the more you sell.” – David Ogilvy

“The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” – Tom Fishburne

“The key ingredient to a better content experience is relevance.” – Jason Miller

“The headlines which work best are those which promise the reader a benefit.” – David Ogilvy

“The customer is not a moron. She’s your wife.” – David Ogilvy

“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” – The Innovator’s Toolkit

“The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” – Jonah Sachs

“Banners have 99 problems and a click ain’t one.” – Scott Sorokin

“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’.” – Jeff Bezos

“The buyer journey is nothing more than a series of questions that must be answered.” – Michael Brenner

“The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” – Mitch Joel

“The best way to predict the future is to create it.” – Peter Drucker

“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” – Jeffrey Zeldman

“If you want to be interesting, be interested.” – David Ogilvy

“Bad artists copy, good artists steal.” – Pablo Picasso

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine

“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” – Melinda Partin

“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee

“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry

“The #1 tip for asking better questions? Cut them off at the question mark.” – Shane Snow

“Testing is the biggest no-brainer, and the killer of most stupid ideas.” – Avinash Kaushik

“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” – David Ogilvy

“Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral

“Take the human perspective and make it understandable and digestible.” – Angie Teates

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

“Switch it off, get away from it all, and stop reading marketing on your holiday.” – Will Harris

“Storytelling is the oldest profession.” – John Hazard

“Storytelling can be a powerful force for good or evil, and we—consumers of content, creators of stories, and businesses hungry for results—need it to be good.” – Shane Snow

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

“Stop vomiting your content on every channel.” – Andrew Davis

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner

“Smart brands don’t just ride trend shifts. They start them.” – Ann Handley

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

“Simplicity is the keynote of all true elegance.” – Coco Chanel

“SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester

“Nothing begets creativity like constraints.” – Christopher Mims

“Sell the problem you solve. Not the product you make.”

“Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” – John Battelle

“Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” – Brian Honigman

“Rule number one is if it’s not good, don’t share it.” – Christin Kardos

“Revenue is king. Tying your content to revenue and lead gen is critical to success.” – Elizabeth Clor

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs

“Recruiting great marketers should be your number one priority.” – Kipp Bodnar

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” – Lou Holtz

“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie

“On average, people should be more skeptical when they see numbers. The should be more willing to play around with the data themselves.” – Nate Silver

“Don’t settle. Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

“Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.” – Rachel Wiinanen

“Nothing is impossible; The word itself says ‘I’m possible!’” – Audrey Hepburn

“Not viewing your email marketing as content is a mistake.” – Chris Baggott

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” – Seth Godin

“Do the right thing as marketers to build trust.” – Jon Dick

“Do or do not; there is no try.” – Yoda

“Do one thing every day that scares you.” – Eleanor Roosevelt

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” – David Ogilvy

“Design like you are absolutely right, then optimize like you were wrong from the start.” – Jordie van Rijn

“Deadlines are the greatest source of inspiration” – Mark Twain

“Data beats opinions.” – Anonymous

“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” – Leo Burnett

“Creativity needs discipline and freedom.” – David Ogilvy

“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” – Kath Pay

“Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people.” – Will Reynolds

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

“Engaging content is far more about brains than budget.” – Ann Handley

“Empower your readers with social sharing buttons.” – Mike Stelzner

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

“Either write something worth reading or do something worth writing about.” – Benjamin Franklin

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

“Don’t optimize for conversations, optimize for revenue.” – Neil Patel

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” – Mary Kay Ash

“Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work.” – Dennis Crowley

“Don’t find customers for your product. Find products for your customers.” – Seth Godin

“Don’t bunt. Aim out of the park. Aim for the company of immortals.” – David Ogilvy

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” – David Ogilvy

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori R. Taylor

“Go the extra mile; it’s never crowded.”

“Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.” – Chad White

“Give them quality. That’s the best kind of advertising.” – Milton Hershey

“Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer

“If we produce something original, that will have a better chance in rising above the noise.” – Andy Crestodina

“If something is top of mind, it’s much more likely to be tip of tongue.” – Jonah Berger

“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito

“Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Forooq

“Content is King, but engagement is Queen, and the lady rules the house!” – Mari Smith

“I think business is built on trust, and trust is built through relationships.” – David Jay

“Content is king.” – Bill Gates

“Instead of interrupting, work on attracting.” – Dharmesh Shah

“Content isn’t King, it’s the Kingdom.” – Lee Odden

“I know that half my ad dollars are wasted, I just don’t know which half.” – John Wanamaker

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

“Inspiration is difficult to measure, but the results driven by that inspiration are powerful.” – Scott Harrison

“Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.” – Jay Baer

“I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.” – Queen Elizabeth II

“Content is the atomic particle of all marketing.” – Rebecca Lieb

“If you are an artist, learn science. If you are a scientist, cultivate art.” – Karin Timpone

“It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” – Tim Soulo

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

“If you aim at nothing, you will hit it every time.” – Zig Ziglar

“Make the shift from random acts of marketing to building an earnings growth program.” – John H. Watson

“Make the prospect a more informed buyer with content.” – Robert Simon

“Google is the new corporate homepage.” – Jeremiah Owyang

“Good marketers tell a story.” – Seth Godin

“Make your customers the hero of your stories.” – Ann Handley

“Don’t look for perfection. That isn’t the goal.” – Ash Maurya

“Google only loves you when everyone else loves you first.” – Wendy Piersall

“Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris

“Content: there is no easy button.” – Scott Abel

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

“Control your expenses better than your competition. This is where you always find the competitive advantage.” – Sam Walton

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” – David Ogilvy

“Content is the reason search began in the first place.” – Lee Odden

“Google will know that you are hungry for sushi before you do.” – Ben Kunz

Inspirational Marketing Quotes

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“You have to understand your target customer and what you’re trying to sell them.” – Daniel McGaw

“You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” – Adam Audette

“You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.” – Seth Godin

“You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.” – Dolly Parton

“You get biased by your existing understanding of the field.” – Rand Fishkin

“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.” – Johann Wolfgang von Goethe

“What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.” – Naomi Niles

“What you don’t do is surrender. You might retreat occasionally, but you don’t give up.” – Chris Brogan

“As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

“As a rule, if you want to be a great writer you have to be a great reader.” – Mark Gilroy

“As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service.” – John Sculley

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” – Gary Halbert

“An idea can turn to magic or dust, depending on the talent that rubs against it.” – Bill Bernbach

“An essential aspect of creativity is not being afraid to fail.” – Edwin Land

“Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” – Mike Volpe

“Always deliver more than expected.” – Larry Page

“All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – Seth Godin

“You have to love something to want to frame it. So there’s a story in each custom product we make.” – Susan Tynan

“Affiliate marketing has made businesses millions and ordinary people millionaires.” – Bo Bennett

“Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

“Advertising is only evil when it advertises evil things.” – David Ogilvy

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” – Warren Whitlock

“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.” – Michael Hyatt

“More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth.” – Gary Vaynerchuk

“Money follows passion—not the other way around.” – David Siteman Garland

“Advertising in the final analysis should be news. If it is not news it is worthless.” – Adolph Ochs

“Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger

“A year from now, you’ll wish you had started today.” – Karen Lamb

“What separates good content from great content is a willingness to take risks and push the envelope.” – Brian Halligan

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

“Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.” – Matt Johnson

“No great marketing decisions have ever been made on qualitative data.” – John Scully

“No content should be a dead end. Plan for where to put it next.” – David Beebe

“New ideas are sometimes found in the most granular details of a problem where few others bother to look.” – Nate Silver

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy

“What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman

“We’re here to put a dent in the universe. Otherwise, why else even be here?” – Steve Jobs

“Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe.” – Ann Handley

“We’re all learning here; the best listeners will end up the smartest.” – Charlene Li and Josh Bernoff

“We take most of the money that we could have spent on paid marketing and instead put it back into the customer experience. Then we let the customer be our marketing. Historically, our number-one growth driver has been from repeat customers and word-of-mouth.” – Tony Hseih

“Today it’s important to be present, be relevant, and add value.” – Nick Besbeas

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

“What people want is the extra, the emotional bonus they get when they buy something they love.” – Seth Godin

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” – Leo Burnett

“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan

“Those who build and perpetuate mediocrity are motivated more by the fear of being left behind.” – Jim Collins

“This is a learning process and sometimes you have to fall in order to learn things.” – Christine Korda

“Think like a wise man but communicate in the language of the people.” – William Butler Yeats

“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy

“There is nothing more valuable than a spotless reputation.” – William Shakespeare

“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there.” – Darren Rowse

“The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” – Tim Soulo

“The only people who care about advertising are the people who work in advertising.” – George Parker

“A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand.” – Chet Baker

“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – Tim Ferriss

“What helps people, helps business.” – Leo Burnett

“The next evolution of content marketing is not more content; it’s better distribution.” – Christopher Penn

“Sometimes you have to experiment with a lot of ideas and see which one sticks. If you’re unsure, let the market decide.” – Dorie Clark

“A goal without a plan is just a wish.”

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs

“The most powerful element in advertising is the truth.” – Bill Bernbach

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.” – Brandon Stanton

“Sometimes your limitations become your strengths. It forces you to create your own niche.” – Dennis DeYoung

“A conclusion is the place where you got tired of thinking.” – Comedian Steven Wright

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

“I don’t believe in tricky advertising, I don’t believe in cute advertising, I don’t believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives.” – David Ogilvy

“I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer.” – Shane Snow

“I am all for conversations, but you need to have a message.” – Renee Blodgett

“Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.” – Rajiv Chandrasekaran

“Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.” – Lymari Morales

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

“People hire people. They don’t hire features. They don’t hire benefits. They hire the person to deliver those features and benefits.” – Michael Buzinski

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou

“Sometimes the questions are complicated and the answers are simple.” – Dr. Seuss

“People spend money when and where they feel good.” – Walt Disney

“Failure is an option.” – Matthew Schwartz

“Everyone is not your customer.” – Seth Godin

“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” – Elizabeth Gardner

“Market like the year you are in!” – Gary Vaynerchuck

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” – Dharmesh Shah

“Man’s mind, once stretched by a new idea, never regains its original dimensions.” – Oliver Wendell Holmes

“Making promises and keeping them is a great way to build a brand.” – Seth Godin

“For me, pop culture is very fluid: it’s music, it’s movies, it’s books, it’s art, it’s tech, it’s so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what’s happening in pop culture.” – Bozoma Saint John

“Focus on the present… It”s the best gift you can give yourself.” – Carrie Kerpen

“Focus more on mastering your branding and connect with customers, you’ll sell more” – Victoria Taylor Marketing

“First, think. Second, dream. Third, believe. And finally, dare.” – Walt Disney

“Find your spirit, and no challenge will keep you from achieving your goals.” – Christopher Penn

“If you are the CEO, you are the brand.” – George Farris

“Don’t build links. Build relationships.” – Rand Fishkin

“Great content is the best sales tool in the world.” – Marcus Sheridan

“Investigate. Innovate. And then communicate.” – George Farris

“Invest in yourself. When you do this, you press the fast-forward button on your success.” – John Lee Dumas

“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer

“Content marketing is a commitment, not a campaign.” – Jon Buscall

“If everyone is thinking alike, then somebody isn’t thinking.” – General George Patton

“Content is king, but distribution is queen. And she wears the pants.” – Jonathan Perelman

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

“If it seems to be resonating with our audience, we want to make sure that we’re giving them more.” – Holly Pels

“Content marketing is financial asset with real value that grows over time”

“If you can’t explain it to a 6-year old, you don’t know it yourself.” – Albert Einstein

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

“Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.” – Len Markidan

“Here’s my whole marketing idea: treat people the way you want to be treated.” – Garth Brooks

“Help your customers and you help your business.” – Leo Burnett

“Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away.” – Zoe Sugg

“Have your own content; support your own content.” – Pat Flynn

“Great execution is the ultimate differentiator.” – Margaret Molloy

“Content is anything that adds value to the reader”s life.” – Avinash Kaushik

“People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” – Zig Ziglar

Digital Marketing Quotes

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“Discoverability equals sales in the digital world.” – Dev Chandan

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette

“Content Marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller

“The future of content marketing is in your hands.” – David Hahn

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe

“Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.” – Bryan Eisenberg

“If you think marketing is expensive, you’re doing it wrong.” – Stacey Kehoe

“If you take a risk and it doesn’t go as planned, welcome to the club.” – Fran Hauser

“Increasingly, mass marketing is turning into a mass of niches.” – Chris Anderson

“If you steal from one author, it’s plagiarism; if you steal from many, it’s research.” – Wilson Mizner

“Inbound marketing is a powerful tool. I’ve spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn’t absolute.” – Jay Baer

“Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” – Joe Chernov

“If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” – Jeff Bullas

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz

“The first step in blogging is not writing them but reading them.” – Jeff Jarvis

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley

“Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” – Allen P. Adamson

“Do you have a product or service that people want? If you don’t have that, nothing else matters.” – Noah Kagan

“’Humans of New York’ did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up.” – Brandon Stanton

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky

“Bring the best of your authentic self to every opportunity.” – John Jantsch

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

“Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott and Anthony D. Williams

“Creativity is intelligence having fun.” – Albert Einstein

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” – David Ogilvy

“Marketers have to stop reporting on activities and start reporting on business outcomes.” – Allen Gannett

“It’s a great time to be a content creator. There are so many highways and not enough cars.” – Scooter Braun

“I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” – Pat Flynn

“I think the hardest part for any startup is to rein in the desire to ‘throw shit against the wall and see what sticks’ versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same.” – Stephanie Hay

“Content, in all its forms, is the single most critical element of any marketing campaign.” – Rebecca Lieb

“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo

“Content should ask people to do something and reward them for it.” – Lee Odden

“Make it simple, but significant.” – Don Draper

“Listen to your customers, not your competitors.” – Joel Spolsky

“Limiting our work and focusing is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.” – Andrea Fryrear

“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland

“If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you’ve got. Just don’t plan on using it as a shortcut to making a living.” – Seth Godin

“If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” – Michael Brenner

“If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.” – Rachel Wiinanen

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki

“Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield

“Less is more. Keeping it simple takes time and effort.” – Jeff Bullas

“Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner

“Learn to say that you need help and don’t see it as a weakness. See it as a point of strength.” – Hiten Shah

“Content marketing is the only marketing left.” – Seth Godin

“Know thyself. Know the customer. Innovate.” – Beth Comstock

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“It’s quite fun to do the impossible.” – Walt Disney

“Just because you are the loudest, doesn’t make you right.” – Brian Halligan

“It’s probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertiser make out well in this model, the real winners are consumers.” – Shane Snow

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” – Elizabeth Gardner

“Content marketing is the gap between what brands produce and what consumers actually want.” – Michael Brenner

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin

“Make something people want and sell that, or be someone people need and sell you.” – Ryan Lilly

“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf

“Make it simple. Make it memorable. Make it inviting to look at.” – Leo Burnett

“It’s not what you sell that matters as much as how you sell it!” – Brian Halligan

“In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga

“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg

“If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins

“If you can’t be brilliant, at least be memorable.” – David Ogilvy

“Make the customer the hero of your story.” – Ann Handley

“If you don’t like what is being said, then change the conversation.” – Don Draper

“In advertising, not to be different is virtually suicidal.” – Bill Bernbach

“Important people may be busy, but the same principles for winning their trust and attention apply to the most to least busy person you’re emailing. Be personal, and do your homework.” – Shane Snow

“Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency

“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” – Woody Allen

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban

“Content marketing is all the marketing that’s left.” – Seth Godin

Network Marketing Quotes

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“On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content and less than 5 percent talk about what your organization does.” – David Meerman Scott

“It’s all about people. It’s about networking and being nice to people and not burning any bridges.” – Mike Davidson

“In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.” – Robert Kiyosaki

“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith

“The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” – Bob Burg

“The number of people publishing content on social networks is growing at a staggering rate. Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections and content.” – Lee Odden

“The future of retail is the integration of Internet and digital services with the retail network.” – Charles Dunstone

“Your website should be your calling card, or your business front door.” – James Schramko

“Your website is your greatest asset. More people view your webpages than anything else.” – Amanda Sibley

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky

“Retargeting is a really great way to bring back the people who visit your website that first time but don’t buy.” – Nick Steeves

“Optimize your website for just being a good user-friendly website. It’s generally the most important thing that you could focus on.” – Lydia Gilbertson

“Never let ads write checks your website can’t cash.” – Avinash Kaushik

“Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.” – Roger Dooley

“You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.” – Neil Patel

“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’” – Adam Audette

“The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates

“The internet is a big place and yes, most things have already been done… You have to be even more creative.” – Jon Henshaw

“The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want.” – Dick Costolo

“The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.” – Michelle Phan

“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

“Ask yourself: ‘Have we covered the fundamentals?’ And second to that: ‘Are they the best experience on the internet for those things?’” – Jennifer Pepperr

“Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader

“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle StinsonRoss

“It’s hard to find things that won’t sell online.” – Jeff Bezos

“You need to create ridiculously good content—content that is useful, enjoyable and inspired.” – Ann Handley

“You need to be a risk-taker, but you have to also make sure that you are a calculated risk-taker.” – Pooja Agnihotri

“The best marketing strategy ever: CARE.” – Gary Vaynerchuk

“Inspiration is the most important part of our digital strategy.” – Paull Young

“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” – Tim Frick

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

“You can’t sell anything if you can’t tell anything.” – Beth Comstock

“Creativity without strategy is called art, creative with strategy is called advertising.” – Jef L. Richards

“The tactics drive the strategy.” – Marc Benioff

“You will never have a second chance to make a first impression.” – Will Rogers

“You will get more word of mouth from making people happy than anything else you could possibly do.” – Jarod Kintz

“Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” – Hecate Strategy

“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” – Josh Bernoff

“Your goal should be to own quality time in your customer’s inbox.” – Robert Rose

“Your culture is your brand.” – Tony Hsieh

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

“Sometimes reality is too complex. Stories give it form.” – Jean Luc Goddard

“Perhaps the most important marketing step any business can take is to discover a way to be different.” – John Jantsch

“People will ignore or skip anything they don’t like. So brands have to start making things they love.” – Steve Pratt

“Make your marketing so useful people would pay you for it.” – Jay Baer

“It’s important to remember your competitor is only one mouse click away.” – Douglas Warner III

“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink

“I don’t care much for best practice. I care about conversions. That’s why I test.” – Michael Aagaard

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton

“Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you.” – Bernard Kelvin Clive

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan

“It’s about using the right tools, with the right triggers, within a proper marketing framework.” – Vishen Lakhiani

Social Media Marketing Quotes

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“When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” – Celeste Mora

“When it comes to social media, focus on advice and education first, information second and entertainment last.” – George Farris

“The next time you hear a social media myth, question it. Ask for the proof, and ask out loud.” – Dan Zarrella

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury

“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” – Richie Norton

“Social media has changed marketing. Now it’s not just about what you say. It’s also what your customers are saying to everyone else.” – George Farris

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk

“Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.” – Krystal Wu

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

“Social media is about sociology and psychology more than technology” – Brian Solis

“Social media is a contact sport.” – Margaret Molloy

“Social media creates communities, not markets.” – Don Schultz

“Social media are tools. Real time is a mindset.” – David Meerman Scott

“Social media allows big companies to act small again.” – Jay Baer

“Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst

“Remarkable social media content and great sales copy are pretty much the same—plain spoken words designed to focus on the needs of the reader, listener, or viewer.” – Brian Clark

“Put your energy into making things that are likeable, not some douchey social media strategy.” – Matthew Inman

“Our head of social media is the customer.” – McDonald’s

“No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin

“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison

“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” – Paul Barron

“Don’t use social media to impress people; use it to impact people.” – Dave Willis

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset.” – Susan Cooper

“Content is fire, social media is gasoline.” – Jay Baer

“Build it, and they will come – only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.” – Seth Godin

“As social media grows and matures, showing a return becomes critical.” – Heidi Cohen

“Word-of-mouth marketing isn’t about giving customers talking points as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – Deborah Eastman

“Word-of-mouth marketing is a crucial component of organic growth for startups” – David Rusenko

“If your actions inspire others to dream more, learn more, do more and become more, you’re a leader.” – John Quincy Adams

“Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” – G-Eazy

“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – –Ekaterina Walter, marketing strategist

“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – Ekaterina Walter

“Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.” – Nick Woodman

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban

“Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.” – Tim Topham

“Use tone-of-voice to attract the like-minded and avoid the timid.” – Ann Handley

“Until and unless your users are not using your app, it doesn’t matter whether they’re paying for it or not. You are failing at the one thing that you were set out to do, which is solve the problem.” – Samar Owais

“Try to say everything in an ad and you end up saying nothing.” – Jeff Mamula

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

“If your dreams don’t scare you, they’re not big enough.” – Ellen Johnson Sirleaf

“If your content isn’t driving conversation, you’re doing it wrong.” – Dan Roth

“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” – David Ogilvy

“Get social. Go deep. Give back.” – Joshua Weinberg

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

“If you’re looking for that prominence as a business, it’s all about two things – review count and review score.” – Dave Lehman

Marketing Strategy Quotes

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“You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no.” – Kristina Halvorson

“Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess.” – Team Position2

“The ultimate content strategy is listening.” – Marcus Sheridan

“There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” – Michael Brenner

“The way to get started is to quit talking and begin doing.” – Walt Disney

“The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it.” – Karin Timpone

“The value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.” – Matt Baglia

“The urgent can drown out the important.” – Marissa Mayer

“The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.” – Matt Johnson

“You will get all you want in life if you help enough other people get what they want.” – Zig Ziglar

“You shouldn’t do things differently just because they’re different. They need to be… better.” – Elon Musk

“Where people aren’t having any fun, they seldom produce good work.” – David Ogilvy

“When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales

“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.” – Loren Weisman

“When it comes to content, the best marketers know that self-promotion is good!” – Kieran Flanagan

“Brand is just a perception, and perception will match reality over time.” – Elon Musk

“The most effective leader is the one who satisfies the psychological needs of his followers.” – David Ogilvy

“The secret to marketing success is no secret at all: Word of mouth is all that matters” – Seth Godin

“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter

“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.” – Shafqat Islam

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

“92% of respondents reported that a positive recommendation from a friend is the biggest influence on whether they buy a product.” – Paul M. Rand

“Brand journalism is a stupid term. It’s information entertainment. It’s education.” – Shane Snow

“10x content—content that performs 10 times better than competitors—must be mobile first.” – Adam Monago

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

“You really have to create legitimately great content and a legitimately great Website to rank in Google.” – Brian Dean

“Your brand is so much more than what you sell.” – Jon Iwata

“Don’t build links. Build relationships.” – Rand Fishkin

“It starts and ends with the customer.” – Carolyn Lowe

“You cannot bore people into buying your product; you can only interest them in buying it.” – David Ogilvy

“You can’t sell anything if you can’t tell anything.” – Beth Comstock

“You can’t push your sales messages on your fans too often.” – Andrea Vahl

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.” – J.K. Rowling

“Don’t count the people that you reach, reach the people who count.” – David Ogilvy

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner

“You can’t push your sales messages on your fans too often.” – Andrea Vahl

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs

“You can’t expect to just write and have visitors come to you—that’s too passive.” – Anita Campbell

“You can’t convince anyone of anything. You can only give them the right information, so that they convince themselves.” – Eben Pagan

“Be where the world is going.” – Beth Comstock

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

“A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” – Scott Cook

“The stories that spread today empower us and give us belief in our own heroic potential.” – Jonah Sachs

“You can’t be everything to everyone, but you can be something to someone.” – Drew Davis

“You cannot get anybody to do something if they’re not paying attention to you.” – Brian Carter

“You can never spend too much time thinking about, worrying about, caring about your people, because at the end of the day it’s only the people who matter. Nothing else.” – David Ogilvy

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore

“You can have everything you want in life if you just help enough people get what they want.” – Zig Ziglar

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

“When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP.” – Rand Fishkin

“Your brand is not what you sell.” – John Iwata

“We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt

“We talk a lot about content, but we often forget that story is the root of what makes content memorable. You have to think about stories pervading everything you do.” – Shane Snow

“You cannot buy engagement. You have to build engagement.” – Tara-Nicholle Nelson

“You can’t let perfection get in the way of getting things done.” – Gini Dietrich

“You can’t expect to just write and have visitors come to you – that’s too passive.” – Anita Campbell

“We should aim to reduce complexity in our writing as much as possible. We won’t lose credibility by doing so. Our readers will comprehend and retain our ideas more reliably. And we’ll have a higher likelihood of reaching more people.” – Shane Snow

“We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” – Kyle Gray

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

“We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” – George Farris

“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.” – Joanna Wiebe

“Be your own best customer. Live your customer’s lifestyle.” – Milena Glimbovski

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” – Sergio Zyman

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” – Arianna Huffington

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates

“Branded content is created for a company. A content brand is created for a valuable company.” – Drew Davis

“Behind every piece of bad content is an executive who asked for it.” – Michael Brenner

“Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett

“Be yourself. Everyone else is already taken.” – Oscar Wilde

“A brand is a voice and a product is a souvenir.” – Lisa Gansky

“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy

“The attention economy is not growing, which means that we have to grab the attention that someone else has today.” – Brent Leary

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity.” – Philip Kotler

“The aim of marketing is to make selling superfluous.” – Peter Drucker

“Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” – Jonathon Colman

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

“Successful blogging is not about one-time hits. It’s about building a loyal following over time.” – David Anston

“Success is making those who believed in you look brilliant.” – Dharmesh Shah

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates

“Stop publishing things just because you always have.” – Lymari Morales

“Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” – Jonathon Colman

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

“Stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“Starting and being consistent and not giving up is more important than being brilliant.” – Mark Schaefer

“Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.” – Yo-Yo Ma

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines

“Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” – Nancy Duarte

“Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.” – Yacine Baroudi

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes

“Our job is to find the truth and present it well.” – Leo Burnett

“On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” – Samuel Hulick

“Speak to your audience in their language about what’s in their heart.” – Jonathan Lister

“Reach out to people and do it in a way that is authentic and natural in building partnerships.” – Brett McGrath

“Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” – Ann Handley

“Products are made in the factory, but brands are created in the mind.” – Walter Landor

“Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” – Greg Norman

“Pro tip: Watch political campaigns. That’s where innovation is happening in content marketing.” – Devon Hopkins

“Power doesn’t come from content, power comes from the content that moves.” – Mark Schaefer

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

“Money coming in says I’ve made the right marketing decisions.” – Adam Osborne

“Master the topic, the message, and the delivery.” – Steve Jobs

“Markets are conversations.” – The Cluetrain Manifesto

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark

“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” – Sam Balter

“Non-profit organizations have to build ships—memberships, relationships and sponsorships.” – George Farris

“Martin Luther King did not say ‘I have a mission statement.’” – Simon Sinek

“Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead

“My main advice for anyone working content marketing or starting at a content team is make sure that you have a really, really clear opinion about the world.” – Geoffrey Keating

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach

“Don’t find customers for your products, find products for your customers.” – Seth Godin

“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” – David Ogilvy

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

“Don’t ever be afraid to try new things and don’t go with, ‘I don’t like this ad.’ How do you know 100 million people won’t?” – Ken Moskowitz

“Competition commoditizes competency.” – Jay Baer

“If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.” – Sujan Patel

“Connect with your audience through stories people love.” – Shafqat Islam

“If you’re not making mistakes, you’re probably not experimenting enough.” – Noah Kagan

“Don’t be paralyzed; just get started.” – Leah Schothorst

“Consistency is key. Whenever you start, give your audience something to look forward to.” – Julia McCoy

“Companies that speak in the language of the pitch are no longer speaking to anyone.” – The Cluetrain Manifesto

“Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time.” – Aaron Wall

“Create content that reaches your audience’s audience.” – MarketingProfs

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

“It’s important to be where your audience of potential customers is today, and where they might be tomorrow.” – Andrew Delaney

“In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.” – Lindsay Scarpello

“Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams

“If great content is the hero, then banners are the villain.” – Michael Brenner

“It isn’t just creation and promotion; it is a process as well. I think that’s what a lot of people forget” – Neil Patel

“By definition, remarkable things get remarked upon.” – Seth Godin

“Creating marketing that works should not be rocket science.” – Allen Gannett

“By listening, marketing will re-learn how to talk.” – Doc Searls and David Weinburger

“Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” – Meghan Keaney Anderson

“Business has only two functions—marketing and innovation.” – Milan Kundera

“If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction.” – Sam Walton

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe

“If you don’t have room to fail, you don’t have room to grow.” – Jonathan Mildenhall

“Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett

“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” – David Ogilvy

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